Apart from the obvious impact of months of lockdown on business turnover and profitability, one of the biggest challenges that faced organisations during the first few months of Covid-19 was a lack of data.
A good example of this is digitisation. Irrespective of the industry in which any business operates or the type of customers it serves, over the past few months virtually every organisation in the world has learnt valuable lessons about the need to digitise as many of their operations as possible. For most organisations, that return to sustainable growth is unlikely to come about by going back to doing things the same way as before the pandemic. The world is a different place now, and businesses need to think, strategise and operate differently to succeed in it.
To survive, gyms had to quickly rethink their business models, and most realised there were opportunities to continue operating online, in the process keeping their brands top of mind and even going some way towards meeting their contractual obligations to their members.