P&G strikes another blow at agencies, Disney's top movie exec could be headed for the door, and why adtech firm PubMatic is going public.Patrick Coffee reports that Procter & Gamble is taking programmatic ad buying for its baby products brands in house.
The move is the latest step in P&G's ongoing effort to handle more of its massive ad budget itself and shift it away from agencies.Disney's Bob Iger and Alan Horn are the center of speculation that they're about to depart, reports Claire Atkinson. Other Disney insiders said it would be wrong to say Horn is retiring, as nothing is imminent, though. Disney declined to comment.I spoke with PubMatic CEO Rajeev Goel about the adtech firm's post-IPO plans this week.
good luck
United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside the IPO frenzy: what top capital markets lawyers are saying - Business Insider5 top capital-markets lawyers take us inside 2020's IPO frenzy: Here's how they're raking in millions on the hottest public debuts of the year — and what they think 2021 will look like
Source: BusinessInsider - 🏆 729. / 51 Read more »
Inside Amazon Care, the tech giant's bet on primary care - Business InsiderAmazon is quietly building a business to offer medical care to major companies. Here's an inside look at Amazon Care. Unionize the Amazon workers.
Source: BusinessInsider - 🏆 729. / 51 Read more »
An inside look at Amazon Care's ambitions - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. unionize amazon workers, socialize healthcare. JeffBezos A preview of Trump's Space program? 😷Speechless!
Source: BusinessInsider - 🏆 729. / 51 Read more »
Inside Michelob's pandemic marketing strategy that's boosted sales - Business InsiderMichelob Ultra's sales have soared even as people ditch beer. Here's how the brand has catered to health-focused consumers in the pandemic. 90% of news about covid and trump
Source: BusinessInsider - 🏆 729. / 51 Read more »
Inside the wealthy's weird, pricey pandemic purchases - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Photos show pro-Trump rioters inside Senate chamber - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. Where tf is police?
Source: BusinessInsider - 🏆 729. / 51 Read more »