2020 Media Market Caps Point to Fragile Recovery

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To say 2020 was a challenging year is to put it lightly. The COVID-19 pandemic altered the way of life for countless people around the world, and as a result companies in every single sector and in…

To say 2020 was a challenging year is to put it lightly. The COVID-19 pandemic altered the way of life for countless people around the world, and as a result companies in every single sector and industry, including media and tech, had to find ways to adapt in order to survive.

There are two ways of analyzing COVID’s impact this year. First is by assessing the major media and tech companies’ market value change from the beginning of this year until the end of December. AT&T is the only company that did not fully recover from the pandemic-induced blow. The telecom giant’s market cap is down 2.6% between March and December, as the company continues to manage COVID pressures while having the weakest balance sheet in the industry and a hefty dividend obligation.

All in all, things are looking better headed into the new year, especially when weighed against early April, whenthe initial COVID impact on the group. Tech- and streaming-focused companies were the biggest winners this year, but the main concern is sustainability of those massive gains.

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