Backx discusses his company's strategies for breeding better potatoes through a sustainable supply chain. , a series that looks at innovation across different industries.
But actually, we can do quite a lot more. In our buildings, for instance, we can look at reducing energy use, waste, and water use. We also consider the energy footprint of our transport vessels when shipping seeds across the world. The other big difficulty was changing people's mindsets — both employees within the organization and our farmers' in the supply chain. If their thinking is restricted to short-term costs, and they organize logistics by buying the cheapest containers or trucks, then that is not always good for the company's sustainability objectives.
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