Google Cloud BrandVoice: 6 Trends That Will Shape The Financial Services Industry In 2021

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From hyper-personalization to zero-trust networks to embedded innovation, here's a look at what's driving financial industry conversations and technology roadmaps.

from $10.3 billion in 2020 to $18 billion by 2025, at a compound annual growth rate of 11.7% during the forecast period.relied on mobile apps to conduct business. Both traditional players and financial tech firms introduced new finance apps or upgraded existing ones to offer new services and programs to match consumer needs, such as benefit tracking for government-sponsored food allowances or access to early wages. As downloads of mobile apps soared, transaction volumes skyrocketed.

It has become clearer than ever that the most useful products are tailored to the specific needs of the customer, and that hyper-personalization will continue to define the customer journey in 2021. Auto insurance products are more valuable when they are based on miles driven. Home insurance products are more effective when they are integrated with connected homes, so that they can prevent or minimize damage from water leaks or fires. from a variety of data sources.

that enable location-independent secure access. Operational resilience plans will be updated to include globally and regionally resilient infrastructures like cloud. , Google’s comprehensive zero trust product offering.Throughout 2020, widespread stay-at-home restrictions challenged businesses everywhere to keep employees engaged, productive, and connected.

It will take a reimagined work environment—one that combines immersive digital and mobile experiences with flexible hardware—to support in-person and remote workers. New ways of hybrid working and connecting with customers will also lean heavily on helpful, integrated tools centered on the cloud to level traditional boundaries in 2021.While 2020 was bleak from many perspectives, one of the rare positives is that it helped prove that agility and innovation, done right, is a.

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