CEO Fawn Weaver and her all-female leadership team are piloting one of America's fastest-growing whiskey companies to historic growth

  • 📰 CNBC
  • ⏱ Reading Time:
  • 55 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 72%

United Kingdom News News

United Kingdom United Kingdom Latest News,United Kingdom United Kingdom Headlines

Uncle Nearest CEO Fawn Weaver said she attributes her company’s success to building a workforce that mirrors America and inviting all consumers to their table.

, a brand that honors the world's first known African-American master distiller, and its all-female leadership team are smashing stereotypes and shattering glass ceilings.

"I think that we did something that hadn't been tried before, which was to essentially say, listen, what we're making is good enough for everyone and we want to bring everyone to the table ... and we've seen a great deal of success, I believe, because of that," said Weaver, the first African American woman to lead a major spirits brand.

Weaver debuted Uncle Nearest Premium Whiskey in July 2017, and in less than two years the company expanded into all 50 states and 12 countries. According to IWSR Drinks Market Analysis, Uncle Nearest was one of the top-five fastest-growing U.S. whiskeys in the country, in terms of volume growth, between 2018 and 2019.

Katharine Jerkens, the senior vice president of global sales at Uncle Nearest, told CNBC, "Based on our data, we are seeing that the Uncle Nearest customer is about 50% women. ... When we launched Uncle Nearest, the average whiskey/bourbon drinker was made up of about 30% women, overall."," Weaver said she was optimistic that the 50% figure would continue to grow.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in UK
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

dow crash 9000

dow futures cascade crash 7800

All my nieces like Neat Uncle Nearest and a good cigar. 🥃

CEO Mr.Stonkz is piloting one of America’s fastest growing meme accounts, on his and $AMC’s way 2 mars😎🚀

United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines