, its first inroad into the broader Asia-Pacific region, adding to the international presence it already has in Canada, the U.K. and Germany.
"I love the expansion. They're leveraging the network effect where they've [succeeded] where other fitness and hardware companies have failed, so I'm a big fan, I enjoy it. I use it, I own Peloton," Todd Gordon, founder of TradingAnalysis.com, told CNBC's "Peloton's expansion into Australia is an interesting one given the country's small and isolated market that's moved closer than ever before to pre-pandemic normalcy.
Peloton generates 93% of its revenue from the United States. Overall sales rose nearly 130% in its recent December-ended quarter. "I think this is more about first-mover advantage rather than possibly moving the needle from a financial standpoint for the company," said Petrides.Disclosure: Todd Gordon holds shares in Peloton.