![[OPINION] The tragic irony of defending the tobacco industry amid a pandemic](https://i.newsformal.com/images/2021/4/4/rapplerdotcom/opinion-the-tragic-irony-of-defending-the-tobacco-industry-amid-a-pandemic-1378699058815111174.webp)
face masks, testing equipment, and ventilators, effectively framing itself as an ally in the fight against COVID-19.
Hence, the guidelines recommend that parties establish measures to limit interactions and reject partnerships with the tobacco industry, avoid conflicts of interest, and ensure transparency in all necessary dealings with the tobacco industry.