How this paper-based packaging company's circular business model is building a sustainable future

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How this paper-based packaging company's circular business model is building a sustainable future SmurfitKappa ad

According to Sir David Attenborough, what we do in the next 10 years will profoundly impact the next few thousand.From forest fires in the Amazon and Australia to Antarctica's melting polar ice caps and plastic-filled oceans, there is no doubt that climate change is very real. Sustainability is the existential challenge of our time, and it's firmly rooted at the heart of the global business agenda.

According to a research study commissioned by Smurfit Kappa and conducted by Longitude, most companies recognize the importance of sustainability in creating value. About three-quarters see it as a lasting trend, and 83% acknowledge the opportunity of that trend, describing sustainability as a valuable business opportunity. Businesses are responding by turning to environmental, social, and governance measures, which are reshaping organizations from the inside out.

"Our end-to-end approach to sustainability is about considering, understanding, and promoting sustainability at every step of the value chain," Stoffer says."In looking beyond our own operations and collaborating with our suppliers and like-minded organizations, we can create greater social, economic, and environmental value."

It is this vision, which has seen the global packaging provider become the first FTSE 100 company to receive a five-star rating from

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