Marc Lore, Gary Vee, early in some big tech winners, share a new investment

in 2016 for $3.3 billion. Lore had previously sold another start-up that he founded, Quidsi, the parent of Diapers.com, to Amazon for about $550 million.

Lore, who joined Walmart for several years after the big-box retailer acquired Jet.com, was seen by experts as a key part of the deal: a way for Walmart to bring the digitally savvy entrepreneur and his team in-house as it tried to turbocharge its online retail business to catch up to rivalI invested in Tracer because I know firsthand the power of data to drive business results," Lore told CNBC via email.

Tracer works by pulling in and making sense of all types of data — everything from customer IDs to revenue figures — visualizing a company's media spend across campaigns and platforms.Co-founder Jeff Nicholson developed the technology in 2015 while managing budgets for VaynerMedia.

The company says its early funding will be used to expand and improve the technology and grow their engineering team. In addition to VaynerMedia, Tracer's current roster of clients includes"We created Tracer to solve a problem that we faced time and time again," said Tracer CEO Nicholson in a release announcing the deal. He also serves on advisory boards for

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