“We are committed to improving the health of our children and tackling obesity,” said Jo Churchill, the public health minister. “The content youngsters see can have an impact on the choices they make and the habits they form. With children spending more time online, it is vital we act to protect them from unhealthy advertising.”
Restrictions will also not apply to certain foods that are high in fat, salt, or sugar if they are not seen to be contributing to childhood obesity, the U.K. Department of Health said. Among these foods are honey, olive oil and avocados. “I’m afraid we do have a national struggle with obesity, and we need to deal with it,” said Johnson, “Let’s get a grip on it. Sending out a signal in the way we treat advertising is entirely right.”
, a group that represents the interests of news media publishers to the government, regulators, and to other industry stakeholders.Article contentreferred to the advertising restrictions as a draconian measure that wouldn’t be successful in tackling childhood obesity and would harm news media publishers.
“The proposals represent a significant step forward in reducing exposure to a constant stream of unhealthy food and drink advertising on TV and online,” said Barbara Crowther, a coordinator at the Children’s Food Campaign. “We remain concerned that the proposals will still allow massive multinational junk food companies and delivery platforms to run big brand campaigns.
Canada Please follow suit
Are all fast food junk food?
The nanny state knows no bounds...
If you ever saw how overweight the average Brit has become, then you'd swear that the US and Canada were full of healthy and fit people by comparison.
The state will surely save us all from ourselves if we would only let it.
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