The certification for PDO in the EU was handed over by its ambassador to South Africa, Dr Riina Kionka, during a ceremony presided over by Western Cape Premier Alan Winde.He said rooibos was now the first African product to receive PDO status from the EU, which would afford greater access to the industry.“We look forward to seeing the economic impact that PDO registration will have on this important industry and its revenue stream.
“The successful registration of ‘rooibos/red bush’ as a geographical indication will contribute to South Africa not only sustaining but growing jobs and incomes in benefiting rural communities. De Villiers said it was their goal to protect, support and promote the sustainability of not only rooibos but the rich heritage of the industry as a whole.
He said an increase in demand could be expected by discerning consumers with the benefits eventually trickling back to the farms in the designated production areas.
henkpix AfriNewsAgency The Rooibos Colonialism
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