Participating in “Sober October” for the first time? You’re not alone.
According to data gathered by Tastewise and shared with Yahoo Finance, web searches for non-alcoholic beverages are up 47% from the same period last year after hitting an all-time low in April 2020. Tastewise also reported that restaurant and bar mentions of non-alcoholic beverages are up 52% from last year.that the global non-alcoholic beverages market is expected to grow from $923 million in 2020 to more than $1.7 trillion by 2028, growing at a compound annual growth rate of 8.19%.
, a line that includes alcohol-free vodka, gin, tequila, and bourbon, and the American Alcohol Free Spirit Association — said the booze-free industry was so small in 2016, there were very few dry options on the market.“At the time there were only two players or competitors: Arkay, which began in 2011 founded by myself, and Seedlip in 2015, funded by Diageo, which is the owner of Johnny Walker,” Grattagliano told Yahoo Finance.
Their efforts paid off. Heineken’s 0.0 boozeless beer held almost 21% of the market sales for a 16-week period ending on July 31, 2021, Salinas said.It’s not just a trend for younger generations, though. Just ask Holly Sprague and Megan Barnes Zesati. In January, the two longtime friends created, a community specifically for midlife moms looking to get away from the drinking culture created by what Sprague calls “zoom quarantini happy hours” and being inundated with alcohol-related memes.
“We assumed that mothers would complete the dry month challenge and then return to their lives, but we were surprised and delighted by how many mothers said they wanted to do another month at the end of January. And then another and then another,” Sprague said.
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