, will continue to put together and sell projects from its stable of A-list talent, but Edwards and her team are also doubling down on growing trends in the business towards diverse voices and new areas such as children’s content.WME: As Podcasting Mega Deals Flourish, Agents Discuss Shifting Landscape & Opportunities For Talent
Edwards has signed a slew of new voices this year including Saidu Tejan-Thomas Jr., the creative mind behindon Spotify. The series, which is produced by Gimlet Media, is “about refusing to accept things as they are” and features stories from the front lines of the movement for Black lives, told by the generation fighting for change.
“When you look at trends, kids is growing more and more. A lot of the bigger players like iHeart, Wondery and QCode jumping in, so investing in kids content is going to continue to be a smart investment,” she adds. The number of buyers is also rising; the likes of Spotify, Audible, Amazon Music, Wondery, iHeart, as well as Apple, which has started moving into originals, are all competing for shows. But there are two distinct buckets in the podcast space that are very different from each other.