Top Media & Tech Companies to Spend $140 Billion on Content in 2022

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Life in the streaming wars: The nine leading media & tech companies will spend $140B on content in 2022

Sports content costs are skyrocketing because of live sports’ increasing importance to the linear TV ecosystem. For example, TV sports is the most important genre in the top 1,000 cable originals and increased from a 25% share in 2016 to 38% in 2021 .

last month that found that many original Netflix hits have a relatively short shelf life, with audience levels peaking quickly after release, which makes constantly creating new content a necessity.

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And 99.98% will be absolute shite

how is Amazon ever gonna have any hopes in competing against Netflix and Disney, when they're spending double and triple the money on content

$140B = a whole lotta gigs!

Will it be sufficient?

Anyone need a cartoon portrait, business logo or a cover art done 📩

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