Making It Work: Creative agency adds All human element to online marketing strategies | Business Post

John Mitchell, chief executive of All human: ‘We’re starting to get into the boardroom.’ Picture: Fergal Phillips

John Mitchell sums up the service that All human provides as “finding out what people actually want, instead of guessing”. The business helps companies develop marketing campaigns that mix classical methods with data-based insights. “We’re leaning into something new. Organisations are good at designing and building stuff; sometimes it works, sometimes it doesn’t, and sometimes it’s clear that even household names don’t recognise what consumers want,” Mitchell said....

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