Veteran investor abandons plans for whiskey brand at Trump's Doonbeg | Business Post

Pierce Casey: the veteran Irish private equity investor originally came up with the idea of a business at the Doonbeg resort around 2014, when Trump bought it. Picture: Photocall Ireland

Pierce Casey, the veteran Irish private equity investor, has shelved a plan to develop a whiskey brand based at Donald Trump’s golf resort in Doonbeg, company documents show. Casey, who is formerly a director of DCC, Apax Partners, recruitment firm Norman Broadbent and most recently Adelaide Capital, has wound up the company, which never traded.

Casey originally came up with the idea of a business at the Doonbeg resort around 2014, soon after...

whytebarry Only now?! Would have thought it was a clear non runner years ago.

whytebarry Who would want to drink a whiskey brand associated with Trump? Afraid it might be laced with disinfectant (to kill Covid at the same time).

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