It is Friday evening and I am watching a video that is supposed to influence my dreams tonight. It is trippy, with a psychedelic landscape, spacey background music and a fish who wears a top hat and dickie bow. It is also an advertisement for Coors Light beer.
On the one year anniversary of Coors’ Big Game Dream Super Bowl marketing campaign, I am giving the innovative advertising technique they used, known variously as “dream...
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