Millennials and the pandemic are powering India's used-car market

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How millennials and the pandemic are powering India's used-car market, where 4 startups hit unicorn status in one year

The pre-owned car market started to outpace the new car market during the pandemic. The poor economic situation dented the demand for new cars, and the global semiconductor shortage prolonged the waiting period. Public transportation, too, has taken a hit.

"We get about 16 million monthly user traffic and about 75% of them come from millennials," Aggarwal told Insider. Indeed, millennials make up 80% of the buyer base for used cars, oneThe CEO added that the demand for used cars in India is reflective of a change in generational mentality. "Often what we see is someone will prefer a four-year-old gently used BMW for 1.2 million rupees to a brand new Honda city for the same amount," Aggarwal said.

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千禧一代和疫情如何为印度二手车市场提供动力,在印度,有4家初创公司在一年内达到独角兽的地位

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