— and suggested it could become a rival to cars such as Ferrari NV’s limited-edition Icona series.
“We see great potential here to expand our top-end portfolio with even more fascinating products for our customers,” Kallenius said. While the carmaker is Europe’s most valuable company brand, according to consultancy Interbrand, Tesla boasts a market capitalization ten times greater than the Stuttgart, Germany-based firm. And Volkswagen AG’s Porsche sports-car unit would command a valuation of about 95 billion euros should a planned share sale go ahead, according to Bloomberg Intelligence. That compares to Mercedes at about 74 billion.