FILE PHOTO: A pint of beer is poured into a glass.
In Mexico, its rival Heineken last year launched delivery service GLUP, also focused on direct-to-consumer cold beer. Sales on AB InBev’s e-commerce platforms, dominated by Ze Delivery, rose 62% in 2021 to more than $500 million globally. “Just the value of that will justify all the investments we make in direct-to-consumer by themselves,” said Doukeris.Some smaller craft brewers aside, beer has been late toe-commerce compared with wine and spirits, which currently account for 40% and 42% of the online alcohol market respectively against an 18% share for beer, cider, and ready-to-drink beverages combined, according to IWSR drinks market analysis.
“We know that for the majority of categories, they start with a very small penetration and there is a kind of tipping point when the volume of e-commerce goes to more than 3 to 4%,then accelerates very, very fast,” he said. Brazil has broken that barrier.
United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: SABCNews - 🏆 37. / 51 Read more »
Source: SABCNews - 🏆 37. / 51 Read more »