Has the advertising industry lost its way?

The advertising industry is in crisis. Many people hate ads and some research indicates that ads have lost their effectiveness. SA’s most memorable and impactful TV adverts were made between the 1980s and late 1990s. It was a time when ads like Sasol’s “Ama-Glug-Glug” and Telkom’s “Molo Mhlobo Wam” represented more than just a visual marketing tool to sell a product. The ads of that era had meaning, they inspired and shaped culture, and they played a vital role in unifying our nation.

Because the left brain’s primary tool is language, the ads use prominent voice-overs, monologues to camera or regular metered prose. Words obtrude on the visuals, spelling out what you should be thinking and how you should be reacting to what you’re seeing. It shuns things that only the right brain understands, so there is no room for characters, betweenness, dialogue or drama.

Advertising has the power to challenge the status quo, especially in SA, and address issues like racism, diversity and representation, culture and inclusion Advertising has the power to challenge the status quo, especially in SA, and address issues like racism, diversity and representation, culture and inclusion. With digital media here to stay, it’s crucial that mindsets shift to finding the balance between long-term effectiveness and short-term demand.

United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Has the advertising industry lost its way?Because we know that consumers are always looking for engaging content, the key is for advertising to tap into culture in a unique way. Some months back I had no way of taking care of my kids , had no job or money also struggling through the pandemic,so I decided to try Bitcoin trading with the help of Allison_Grillo I was able to earn R130,000 now am financially stable. Being the head of the home isn't easy, you are expected to provide for the home, I lost my job during the pandemic and relied on the little money I had,things were hard until I met Allison_Grillo and started Bitcoin trading, I earned R150,000 in 3 weeks thanks Allison_Grillo.
Source: FinancialMail - 🏆 20. / 63 Read more »

How to advertise to South African ICT business ownersMyBroadband is South Africa’s most powerful ICT publication, with 3 million readers visiting the site every month.
Source: mybroadband - 🏆 11. / 67 Read more »