Naomi Osaka, LeBron James launch new media company - BusinessWorld Online

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JAPANESE tennis player Naomi Osaka is launching a new media company in partnership with four-times NBA champion LeBron James aimed at telling stories that cross cultural barriers, the former world number one announced on Tuesday.

Hana Kuma, which translates to “flower bear,” will produce stories that are “culturally specific but universal to all audiences” and already has multiple projects lined up, according to the“What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid.

The production company is the latest project from the 24-year-old Osaka and her long-time agent Stuart Duguid. The duo also have a sports agency named Evolve, which signed Australian tennis player Nick Kyrgios as the first member of their roster on Monday. —

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