In an attempt to address these concerns, the Department of Agriculture recently issued a directive that requires incorrectly labelled products to be withdrawn from shelves until they are correctly labelled.
CEO for The South African Meat Processors Association Peter Gordon explains these kinds of products must be marketed and sold transparently. “The main ingredient of any product should be the key to the main name that is on the packaging. Now I’ll give you an example, if in the meat industry, we make a lamb based sausage. The biggest ingredient is lamb. We would call it a lamb sausage. But what the vegan industry have tended to do is because people know the meat product by its name, shape and description – they would use terms like beef like sausage and they would have another label on the side saying plant based.
SAMPA CEO Peter Gordon explains why its imperative that these products are marketed and sold transparently and honestly:
What’s been the associations job the whole time?
we have our own meat, why are they still importing those things 🤔😳