This has essentially created two separate multibillion-dollar businesses within the company, which has become somewhat of a challenge as team members spent the past year and a half mostly focused on only digital.
The need to be “there” has become even more critical as Chipotle looks to more than double its footprint, with most new units including a mobile-order-ahead Chipotlane, and as the chain aspires to reach $3 million in average unit volumes, from the current $2.8 million. Chipotle has also implemented a time management and labor delivery tool to ensure staffing is maximized at the right time. The tool’s scheduling capabilities is facilitated by machine learning, meaning it factors in considerations such as promotional events and weather.
They should focus on having all the ingredients
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