Sarajevo Film Festival Industry Head Maša Marković on How the Balkan Event Continues to Nurture Local Talent, Stay Relevant

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In some ways it’s a year of transition for the Sarajevo Film Festival, which sees former industry head and co-director Jovan Marjanović take the helm as festival director, while long-time staffer M…

Sarajevo Film Festival

The disruptions of recent years are almost impossible to overstate. Just as producers had begun to adapt to the swift rise of streaming services as dominant players in the market, along came the coronavirus pandemic to seemingly rewrite the rules on the fly. For the past two years, festivals and markets — no less than the filmmakers they serve — have been struggling to find their footing.

While certain online elements of the past two hybrid editions are likely to be incorporated into future festivals, industry talks, one-on-one meetings, pitching sessions and works-in-progress screenings will all take place in Sarajevo, with Marković insisting: “We really believe that the industry needs to gather and exchange ideas.”

Such initiatives, as well as the newly launched CineLink Producers’ Lab – a training and networking program for 19 young producers from around the region – reflect the ongoing efforts by Sarajevo’s industry team to nurture creative talent in the Balkans and beyond, allowing not only the region’s filmmakers but the festival itself to keep pace with a rapidly changing landscape.

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