Companies pull Twitter ad campaigns appearing next to child pornography accounts

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Companies pull Twitter ad campaigns appearing next to child pornography accounts
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Companies are pulling their ad services from Twitter after tweets soliciting child pornography appeared alongside their marketing campaigns on the social media platform.

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Research from cybersecurity group Ghost Data found that more than 30 advertisers, including Cole Haan, Ecolab, Mazda, Walt Disney Company, the Coca-Cola Company, and a children’s hospital, had promotions appearing on profile pages of Twitter accounts posting exploitative material, according to a Reuters review.

Another example included a tweet from a user looking for “Yung girls ONLY, NO Boys” placed right above a promotional tweet from Scottish Rite Children’s Hospital. Disney reportedly called the content"reprehensible.” A spokesperson noted Disney would be"doubling-down on our efforts to ensure that the digital platforms on which we advertise, and the media buyers we use, strengthen their efforts to prevent such errors from recurring."

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