Small Business Spotlight: Coco Coquette Brings Joy to the Community One Wig at a Time

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We all need some make-believe time.

We do wigs, makeup, all things sparkly, accessories, cosmetics. People are usually like,"What’s a wig party?" It's a private party booked by a group, and you will have the entire place to yourselves after hours. You can bring in food and drinks, we help you find a wig of your choice, and once you find your wig, we send you to the makeup magician. Everyone leaves looking really fly.

The main audience for our wig parties are people looking to gather for a birthday, bachelor party, bachelorette, girls'/boys' night out, divorce parties — people just looking to do something different with their friends. We also have people in more traditional, professional business sectors, like realtors, who will do a wig party for potential clients or client appreciation.It is named after a french burlesque dancer;"coquette" means"flirtatious.

We want them to feel appreciated. We can do a private session, before or after shop hours. Screens can be set up to block what’s going on in the makeup area. I want to make sure they feel comfortable, they get to know us, have conversations in a relaxed atmosphere, and if someone comes in, I can control the environment. My biggest concern is the person getting services done.

What are some of the challenges of having a small business in Denver that most folks don’t know about? That it’s very expensive to exist in Denver. We pay a lot of taxes, no matter how small our business is, and we don’t get any breaks. I didn't get any relief because I don’t have employees. Because of our location, we do have a population of people who are unsheltered...and because the city doesn't provide enough sanitation or public restrooms and services, it falls on us, the business owners, to do a lot of cleanup.

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