Google could face EU antitrust charges over its digital advertising business, sources say

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The European Commission launched an investigation into Google’s adtech business in June last year, concerned that the U.S. tech giant may be getting an unfair advantage over rivals and advertisers

The company, which risks its fourth billion-euro fine, subsequently sought to settle the case but concessions were minor and very preliminary, one of the people said. Google has racked up more than €8-billion in EU antitrust fines in the last decade. The EU competition enforcer is likely to issue the charges early next year although the timing may still change, one of the people said.

The Commission declined to comment. Google, which is the world’s leading seller of online advertising, well ahead of Facebook and Instagram owner Meta Platforms Inc, had no immediate comment.

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