Ben Affleck And Matt Damon Launch Production Company With RedBird Capital’s Gerry Cardinale

are launching an artist-led studio that partners with filmmakers to empower creative vision and broaden access to profit participation., will seek to create “entrepreneurial partnerships” with filmmakers.

Artists Equity is an intellectual property monetization platform anchored by three core principles, the announcment stated: • Leverage a Data-Driven Approach to Distribution: Utilize insights derived from proprietary databases to better inform decision-making around distribution strategy, optimizing reach and valuation of content.

“Artists Equity was conceived from Matt’s and my longtime passion for the art of storytelling and our shared desire to help creators deliver on their vision, as we have been fortunate to do throughout our careers,” said Affleck, who will hold the title chief executive officer. “The entertainment industry is defined by great partnerships – writers, directors, producers, crew, actors – and throughout my career I have learned that collaboration is what drives success.

My ‘Chasing Amy’ dons ✨

That sounds cool.

As long as Ben stays off camera, they might do okay.

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