WALNUT CREEK -- Cities across the Bay Area are urging holiday shoppers to spend their money at mom-and-pop stores, especially on Small Business Saturday. They say shopping small can result in big impact for local communities.
"We're down about 10 percent from last year, which is pretty significant especially for a new store," said Shoshana Smith, one of the three women who own Flashlight Books. To make matters worse, a Barnes and Noble bookstore recently opened a few blocks away.
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