What's gone wrong at Beyond Meat | CNN Business

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A slew of problems has stalled the growth of Beyond Meat, once a darling of Wall Street whose top product became synonymous with plant-based burgers.

Sales have been declining, sliding 22.5% in the third quarter compared to the previous year, and the company has laid off over 20% of its global staff since August. After an extremely successful market debut in 2019, Beyond Meat\n \n has lost favor with investors. The stock dropped about 77% so far this year. Some of the problems can be attributed to broader industry challenges.

“In the last 12 months, we have had 25 trials for permanent menu launches with nine distinct products,” said Beyond CEO Ethan Brown during a November analyst call discussing the company’s third-quarter results. Brown positioned the launches as long-term investments, saying they won’t generate big sales in the short term but should pay off eventually. But getting a permanent menu spot might be challenging, noted Kathryn Fenner, principal at foodservice consulting firm Technomic.

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They had growth though... Lots of mold growth in their facilities.🤮🤢🤮

Beyond meat is to meat what masturbation is to sex

Disgusting

It’s tastes awful is where they went wrong. Yeah. It’s terrable.

That beyond orange chicken crap they have at Panda is disgusting

I think it’s that they’re a toxic sludge that tastes like the plastic toilet seat of a portapotty 5 days deep into a bluegrass festival.

It’s not as good or as healthy as real meat, it is destined to fail and so it should. GetReal

It’s always been overpriced. With inflation it’s untenable. They should have driven costs lower to make it a viable alternative. I don’t know if they could, but their price point was a special occasion buy for plant based eaters, at best.

My two cents: too expensive and needs a flavour upgrade.

Impossible is better

I don’t eat fake burgers, that are more unhealthy than the real thing.

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