How to start and grow a business, according to founders' advice

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How to start and grow a business in 2023, according to founders who booked 6 figures in revenue last year

"Every business has peaks and valleys, business is cyclical and everybody needs to understand that," she said."But understanding where your cycles are, knowing where those ups and downs are and why they're happening is really important."

When business fluctuates, she'll ask herself questions like, 'is it the weather,' 'is it the environment,' or 'is it because we changed something on our menu' to be able to best understand and control her outcomes.Meghan Lee, the owner of the Delaware-based restaurant Heirloom,. Instead, she aims to"hire someone because they're the right fit, they get along with everyone, and they envision what I envision," she previously told Insider.

Lee recently restructured her staff to create a collaborative environment, which has boosted morale, productivity, and employees' interest in the success of the company, she said. "It was really about building a culture," she added. Founders who wish to emulate these results should consider checking in with teammates, watching coworker interactions, and maintaining awareness of employee engagement, she said.Last year Emily Borders, a cofounder of Highwire PR, went on a weeklong yoga and surfing retreat to take time away from work and reflect.

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