Exclusive: Pepsi is ditching Sierra Mist for a new Sprite rival | CNN Business

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Pepsi is reaching for the stars in its latest effort to take on Sprite.

Starry, a new lemon-lime soda, is rolling out to grocery and convenience stores this week. It’s replacing Sierra Mist, a 24-year-old brand that has failed to gain traction against market leader Sprite, which is owned by main rival Coca-Cola\n \n . Pepsi’s internal research showed that “demand for lemon lime flavored soda has never been greater,” the company said in a statement.

Sales data from Beverage Digest given to CNN shows that Sierra Mist’s share of the soda market barely exceeding a tenth of 1% and has been on the decline for at least the past five years. Sprite, meanwhile, has grown its share of the soda market over the same time period to nearly 8%.

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I would like to taste this Brand

lol i saw that stuff and thought it was some offbrand faygo type stuff.

Welcoming development. Congratulations!

Sprite tastes like a pile of shit. Shouldn’t be hard

this looks like a drink you'd hear radio ads for in a GTA game

Not gonna sale

Who gets paid to come up with these names? This is terrible. Imagine saying you're drinking a Starry.

Interesting. is it going to taste like sprite?

What was 7-Up supposed to be then?

IRGCterroristss

☕☕☕

Saw this at the grocery store yesterday and had to do a double take 👀

Seems like no one has been standing next to you, ever.

Just had it, it sucked. Tasted like flat Sierra Mist.

I like the branding but not the content .

Did pepsi pay you for this add? I thought was supposed to be news.

rest assured they've spent zero money on development and billions on relabeling old sierra mist bottles and marketing...

So Mountain Dew 👍🏼

Free advertisement?

Not very inventive what’s a “Starry”

so they renamed sierra mist?

Looks like Brazilian insurrectionists.

It tastes OK but Sprite is better

CNN has a major opportunity to blow up their ratings through the roof! The 14,000 hours of January 6th tapes that Kinzinger was hiding from Americans is going to be released. Kinzinger works for CNN.. Now is your chance for redemption. Embrace it.

Names totally weird.

Doomed for failure.

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