Companies pledge millions in fed effort to stem road deaths

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Nearly 50 businesses and nonprofits including rideshare companies Uber and Lyft and industrial giant 3M are pledging millions of dollars in initiatives to stem a crisis in road fatalities under a new federal effort

to make roads safer, ranges from investments to improve school crosswalks to enhanced seat belt alerts in Uber vehicles and a partnership between the Centers for Disease Control and Prevention and the National Highway Traffic Safety Administration to promote proven injury prevention strategies, Transportation Secretary Pete Buttigieg told The Associated Press.

Road travelers will see an array of safety measures this year. Uber told the AP that it is donating $500,000 — its single biggest investment in its effort to reduce drunken driving — for free and discounted rides in Colorado, Georgia, Illinois, Missouri and Texas as part of the “Decide to Ride” program run in tandem with MADD and Anheuser-Busch.

Uber's investment comes along with separate commitments from Lyft, the second-largest rideshare company, which has partnered with the Governors Highway Safety Association in recent years to award tens of thousands of dollars in state grants to help reduce impaired driving and curtail speeding. Dan Chen, president of 3M's Transportation Safety Division, praised the federal government's call for action as the “right approach” that will allow companies like 3M to work in sync with policymakers and other stakeholders “to make roads safer for drivers, pedestrians and cyclists.”

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It’s all those racist roads.

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