Late last year, Dan Sinker found himself in a “Groundhog Day” situation. When he would check his notifications tab on Twitter, Sinker, who has tens of thousands of followers, often saw the platform recommend the same weeks-old tweet from another user. As Sinker described the situation in one tweet in early December, “we’re back to November 7 in my mentions again.
The outages threaten to drive away users and advertisers, some of whom are already frustrated with Musk’s controversial remarks and early decisions running the company. “When you lump it in with some other issues that are going on, it becomes more of a reason to potentially steer away from giving ad dollars to Twitter,” Angelo Zino, senior equity analyst CFRA Research, told CNN. But there may not be an easy fix.
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