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UFC parent and WWE merging, creating $21.4B sports entertainment company

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WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company, the two companies announced Monday.

A new publicly traded company will be formed that houses the UFC and WWE brands. Endeavor Group Holdings Inc. will hold a 51% controlling interest in the new company once the deal is complete. Existing WWE shareholders will hold a 49% stake in the new company.

Rumors swirled about who might be interested in buying WWE, with chatter focusing on companies such as Endeavor, Disney, Fox, Comcast, Amazon and Saudi Arabia's Public Investment Fund. The company is also a social media powerhouse. It surpassed 16 billion social video views in the final quarter of last year. It has nearly 94 million YouTube subscribers and more than 20 million followers on TikTok. Its female wrestlers comprise five out of the top 15 most followed female athletes in the world, across Facebook, Twitter & Instagram, led by Ronda Rousey with 36.1 million followers.

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