Kay, Zales, and Jared are hurting after sluggish holiday sales — and it's just the latest sign that millennials are turning the diamond business upside down

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Kay, Zales, and Jared are struggling after weak sales this holiday season. Each of these jewelry outfits is owned by Signet Jewelers.

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Good

I went to a local jeweler, screw the mall stores.

MGTOW Not buying diamond rings, boo ya!

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