ALL SMILES Catch Salum, manager and “cocktail engineer” at Avenida Restaurant, San Mateo
These include the Tanduay Double Rum, Especia Spiced Rum, Tanduay Asian Rum Gold, Tanduay Asian Rum Silver, Boracay Coconut Rum, Boracay Cappuccino Rum and the Tanduay Rum White and Tanduay Rum Dark, all of which can be used to enhance the taste of new and classic cocktails such as the mojito, piña colada, old fashioned, mai tai and daiquiri.
According to Lim, Tanduay first forged a partnership with an NBA team in 2017 when it partnered with the Brooklyn Nets. It was followed by the Golden State Warriors the following year and has been expanded to now include the Phoenix Suns, Milwaukee Bucks and the Minnesota Timberwolves. Tanduay’s aggressive expansion and marketing efforts are paying off handsomely as the iconic brand grew its international business by 16 percent in 2022. It recorded a 16-percent growth in the large American market and a stellar 293-percent growth in the Asia-Pacific and Middle East markets.