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Shopify insiders brace for strategy shift in logistics business

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Shopify insiders and analysts are bracing for a strategy shift in the company's logistics business

Shopify executives have pitched its foray into the world of logistics as an essential next step to

They said that"they were very, very focused on spend, and that there were definitely levers that they are considering pulling to maybe get more cash flow positive," Wong said."The fulfillment investment is sort of the biggest anchor that's keeping the business from being more profitable." CFO Jeff Hoffmeister said Shopify's 2022 acquisition of Deliverr — a $2.1 billion deal and the firm's most expensive acquisition to date — had helped the team to learn the fulfillment business.

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