A.I. could threaten search ad market, but South Korean tech giant Naver also sees an opportunity

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While AI chatbots like ChatGPT pose a threat to the search ad market, South Korean internet giant Naver sees it as an 'opportunity.'

in South Korea, Kim says AI will be a "huge opportunity" for each of its businesses, "whether it's enhanced search [results], whether it's [an] enhanced shopping experience, whether it's fintech or even when it comes to Webtoon recommendations, or even Webtoon illustration tools."

In terms of the user experience, Kim says an AI-powered Naver would mean an enhanced search experience, shopping experience as well as travel recommendations for users.

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