Shein uses algorithms to produce what customers want, Watson said. “We do small batch production,” she explained. “We have many stockkeepingunits, but only make very few units per sku. We’re very targeted and actually only produce as many as needed.”
Stephanie Benedetto, CEO of Queen of Raw, said, “I always respected the work Caitrin does. Queen of Raw is about being able to accelerate the sustainability efforts of one of the world’s largest fashion retailers. Shein gets access to deadstock, and we’re able to help them measure and report on their good work.”
“It’s always better to use waste material,” Benedetto said. “There’s a lot of reasons product becomes deadstock. If a brand is selling to a third party retailer like Nordstrom, sometimes the orders don’t come through and the brand may not be able to get out of the fabric order.
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