Musk says he's not stepping down as Tesla CEO, tells shareholders the company will advertise

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Elon Musk on Tuesday dismissed speculation that he might step down as Tesla's CEO and told the company’s annual shareholders meeting that the electric car and solar panel company would start doing some advertising.

“Say it ain’t so,” one shareholder asked Musk about stepping down as Tesla's leader. “It ain’t so,” he replied without further discussion.“This has some merit,” he said to the shareholder at the meeting at Tesla's factory site near Austin, Texas. “We'll try a little advertising and see how it goes.”

Musk told shareholders that the company's “Full Self-Driving” software is getting close to where it's safer than human driving. He previously has said the system should be ready this year, a pledge he has made for several years. During Tuesday's meeting, Musk cautioned that the next 12 months could be challenging for the Austin-based company, largely because rising interest rates have increased the cost of buying a car.

Later on CNBC he talked about affordability of Tesla cars. “If the car payments or your home payments go up you have less money for other things,” he said.

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