In May, Bynder, a digital asset management platform, surveyed 104 of its clients like Spotify, Canon, and Puma to see how their marketing teams are adopting AI tools to enhance their content production processes.
Out of Bynder's clients who use AI, 54% of them said they're using the tech to generate initial drafts for content, whether for social media posts or landing page copy, the study found. Marketing teams are even deploying AI by having the tech repurpose content and develop the voice of their companies' brand. "Allowing an AI to learn a company's intended tone of voice, speaker level, etc. could be valuable," one respondent told Bynder.into their marketing efforts to maximize productivity.