Does the Sports Industry Need a Creator Economy?

  • 📰 Variety
  • ⏱ Reading Time:
  • 47 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 63%

United Kingdom News News

United Kingdom United Kingdom Latest News,United Kingdom United Kingdom Headlines

For Variety VIP+ subscribers: Does the sports biz need a creator economy? A guest columnist weighs the value of building community among superfans

But there has been a trade-off: Most professional sports organizations today are controlled by corporate ownership groups — largely nameless and faceless — that have effectively severed, or at least compromised, teams’ connections with their fans.

More and more, it seems sports are moving away from what should be their true mission: community building and elevating the fan experience. Rather than wrangling over how to squeeze another dime out of every concession soda sold or adding interactive screens to the back of every stadium seat, franchise leaders should focus on reaching not only established fans but building meaningful and lasting connections with those fans’ daughters and sons.

At the same time, there is little more dangerous than a 16-year-old with a TikTok account. Fan creators can be a franchise’s best friend or worst enemy. A famous and undeniably fantastic example of this phenomenon is in Wrexham, Wales, where actors Ryan Reynolds and Rob McElhenney purchased a storied soccer club that had fallen on hard times, earnestly worked to raise up the organization and its community and created a streaming series to chronicle the entire adventure.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 108. in UK
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

EU Commission Brushes Off 'Data Act' Fears by Crypto IndustryThe blockchain industry worries most smart contracts could effectively become illegal under new EU laws. jackschickler reports.
Source: CoinDesk - 🏆 291. / 63 Read more »

Tesla technology inches closer to becoming industry standard as Rivian joins its charging networkIt is another domino to fall as the auto industry considers switching to Tesla’s connector, which it calls the North American Charging Standard.
Source: wsfa12news - 🏆 338. / 59 Read more »

Dr. Dre to receive first Hip-Hop Icon Award from music industry group ASCAPThe American Society of Composers, Authors and Publishers said on Tuesday that Dr. Dre will receive the first-ever ASCAP Hip-Hop Icon Award.
Source: NBCLA - 🏆 319. / 59 Read more »

Rivian joining Tesla charging network, inches closer to becoming industry standardElectric vehicle maker Rivian says it will follow General Motors and Ford and join Tesla's charging network next year.
Source: KPIXtv - 🏆 443. / 53 Read more »