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San Jose 'Night Market' aims to rebuild community and support businesses after the pandemic

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Some businesses in downtown San Jose have been slow to recover economically since the pandemic and organizers hope the block parties will help turn things around.

’s SOFA District brought hundreds of people out downtown Thursday night. The Urban Vibrancy Institute is collaborating with other groups for this weekly gathering to support local businesses and artists.

Live music, vendors, food trucks, and family fun is what you can expect at the Pobladores Night Market on South First and William Streets. Held in San Jose’s SOFA art and cultural district, the block party will be held each Thursday night until the end August. Some local organizations, including the Institute of Contemporary Art, The San Jose Museum of Quilts and Textiles, MACLA, and Sacred Heart will each guest host a block party. Janaya Monique says she started as a visual artist during the pandemic and is now sharing her work at Pobladores Night Market.

"It’s about showing up and showing out and being supportive to the community I was born and raised in," Parra said.

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