NO MORE BORING ADS | Brands shift to creativity for business growth | BMPlus

Today’s technological advancements have been continually pushing industries to innovate and keep up with the public’s growing demands.

In a sea of readily accessible ads, the challenge for brands is how to make their messaging stand out, grab the public’s attention, and engage their audience. Brands that know how to play their ad card games right agree that this can be done through creative advertising. UN Advertising Business Development and Innovation Head Benjamin Ernest Lim emphasized the importance of coming up with creative ads “that people actually want to see.”

True enough, the OBP clients who were the first to boldly step into the 3D LED ads expressed delight at the impact of their interactive billboard ads, triggering a flood of inquiries from potential clients. Among these brands were McDonald’s Philippines, Huawei, Foodpanda, and Nissan.

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