on Tuesday reported a surprising drop in U.S. sales in the second quarter, as its chief financial officer said "aspirational customers are not shopping as much as they used to."
"If we assume that that group was benefitting from subsidies during COVID, those come to an end at some point," he said. LVMH reported a similar shift in spending last year, when Americans returned to Europe en masse, partially cannibalizing sales in the U.S.
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LVMH’s Latest Sales Figures Suggest the U.S. Luxury Market Could Be WeakeningThere was a surprising drop in LVMH's U.S. sales last quarter, but the company still saw strong performance in China.
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