What Asia's top potato chip maker learned from a huge supply shortage | CNN Business

  • 📰 CNN
  • ⏱ Reading Time:
  • 22 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 95%

United Kingdom News News

United Kingdom United Kingdom Latest News,United Kingdom United Kingdom Headlines

What happens when Asia’s biggest potato chip maker runs out of potatoes? Japanese snack brand Calbee had to learn the hard way.

Extreme weather disruptions and supply chain snags forced the company to hike prices three times last year and rethink how it sources its most important ingredient. “That is our headache,” Calbee CEO Makoto Ehara told CNN in an interview. The issue is critical to the company as it embarks on an ambitious $1 billion turnaround and overseas expansion plan that will see it plow deeper into the world’s top two economies. The humble potato is serious business for the 74-year-old snack maker.

To make matters worse, in late 2021, floods in the US Pacific Northwest stopped ports from operating as usual, making it harder for Calbee to get both potatoes and potato flakes: small, white chunks of dried mashed potatoes used to make Jagarico, its popular line of crispy biscuit sticks. As a result, the company had to suspend sales promotions and new product launches, while accepting higher procurement and shipping costs.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 4. in UK
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

How Japanese Nightclubs Are Revolutionizing NFT Industry: Founder of marumaruNFT Spills All SecretsThe founder of marumaruNFT reveals how Japanese nightclubs are revolutionizing the NFT industry by blending real-world culture with the metaverse koichi_koh
Source: Utoday_en - 🏆 295. / 63 Read more »