GoGet’s vision to empower gig talent meets pandemic induced shift in Malaysia’s job market

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Francesca Chia sees a day when it is normal to have multiple employers Ultimately, goal is to bring gig work to same level as full time employment

Francesca Chia sees a day when it is normal to have multiple employersGoGet is one of the earliest general purpose gig platforms in the country. Grab was the pioneer back in early 2012 but it was focused on ride sharing while GoGet, which was launched in 2015, started by offering the market talent for all kinds of blue collar, on-demand, short term work.

“There is strong interest in flexi work today and this ranges from students who have not entered the work force officially to those who have retired but are still keen to offer their skills. Everyone has different needs,” she notes. Meanwhile, Christensi, Head of Admin at Mr Problem Sdn Bhd, called GoGet Recruit,"A reliable platform for hiring skilled part-timers to fill various kinds of job requirements."

This shows in GoGet’s data as well. In May 2020, at the early stage of the pandemic when employers, especially SMEs started laying off workers, GoGet accepted 2,300 new workers to its platform.Fast forward to June and July of 2022 and it was at 2,300 and 3,000 new GoGetters respectively. What’s significant here is that this comes at a time when other gig platforms and employers have been suffering from a dearth of workers.

The second driver was the desire for workers to be treated better, which manifests in two ways. “If employers who let workers go came back to employ them but were offering the same salaries, workers, already hit with higher cost of living, have decided it is not worth it, especially if they are going to be treated the same way as before,” says Francesca.

Francesca does not downplay this reality and stresses that it only reinforces the need for a trusted Gig platform that goes beyond just matching workers to jobs and teaches financial literacy, encourages savings and offers upskilling opportunities. According to the International Labour Organization by 2020, there were- from food delivery to web design - around the world, up from about 140 a decade earlier.

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